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Vocus: A New Social Monitoring and Engagement Tool

If you can’t measure it you can’t improve it, but what tools and metrics do you rely on to measure your success or failures in social media. Vocus just recently release their social monitoring tool...

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How To Use Google Adwords to Define Keywords For Targeting Your Audience

Engagement is the cornerstone of social media. Brian Solis even wrote a book on engagement, which I do recommend reading if you’ haven’t already. Having engagement being one of the most important...

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How To Use Google Trends For Your Social Media Engagement

Understanding how to use Google Adwords to define keywords for targeting your audience is a great skill to have underneath your belt. Using this tool to break out your primary and secondary keywords to...

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Hyperpotamus: Defining The Creative Process Of Online Marketing

Last week I had a great chat with @Matthope_ sharing new music and talking about a company that he’s involved with  Sofar Sounds, a platform for new talent, nurturing their growing audiences. They do...

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Twitter Releases A New User Interface And Functionality

Twitter finally revealed their new and improved user interface. This new UI will more than likely attract new users to twitter, improve engagement between users and make it much more user friendly for...

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MTV VMA Interactive Twitter Tracking [Infographic]

During the 2010 MTV Video Music Awards, MTV collaborated with Twitter and Stamen to track the social media activity through the event. The Twitter visualization ranks the artists on the amount of...

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Oldspice 181 Videos Outreach Success [Infographic]

The now well known social media campaign by Old Spice has created a large ripple in the social media industry. However very few have looked into the different tactics that they used to make this video...

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What Makes Good Customer Service [Infographic]

Get Satisfaction has released a great visualization of examples of good customer service.  Many of these companies are online and that’s exactly what their service helps manage. It’s worth a peak to...

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IKEA 365: One Commercial Every Day For A Year

  The IKEa 365 was put together in Holland by Lemz to show how the big box store isn’t just a commodity. The Advertising conecpt is great but I’m not quite sold yet that IKEA is fresh and cool.

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Social Media Optimization – Verbs Not Nouns

As you step into the engagement process of social media, try thinking of verbs not nouns. What does this mean? It means not focusing too much on the object or artifact: The new product, the big report,...

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